Our research led us to focus on two main areas of Stump - the campaign landing page and the advocate dashboard. Since the campaign landing page would most often be the first point of entry for the user, it was important that the user feels a sense of trust in the information that they are given. Trust is an incredibly vital part of the political process. People will not engage in political campaigns if they do not trust the process, the cause or the source. Our aim was to give the user enough contextual information to not only allow them to trust the campaign but to feel that they could contribute in a tangible way. In both the campaign landing page and advocate dashboard the charity involved in the campaign is emphasized and the user is given a sense of progress through visual elements that show the users charitable impact in relation to others.
Ultimately, the idea was simple - people want to feel like they are contributing to something that causes positive change and we wanted to provide the platform where it was easy from them to do so.
More details on the design process can be found below.